Adapted from content excerpted from the American Express® OPEN Small Business Network
Estimated sales for your business are based on your assessment of: the advantages of your product or service, your customers, the size of your market, and your competition. This should include sales in units and Rands for the next three years, with the first year broken down by quarter if that's appropriate for your industry. These numbers will be crucial to other financial documents you present later in the plan.
Use a one-paragraph summary to justify your projections. Be sure
to use a succinct statement of what sets apart your product or
service from other companies in the marketplace. Include a brief
discussion of any customer commitments. Also state why you envision
your customer base growing, and indicate how you will garner this
business. See samples in the
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