27. Don't just market on the Net
Being registered with search engines is important. More important can be to let people know in the real world about your Internet shop.
While registering with search engines is important, it is not nearly as important as many so called Internet specialist may want you to believe.
The simple truth is that even people who use the Internet regularly, are not always familiar with the best ways to use search engines. Or they are simply not using them. And, of course, with the size of the Internet, and the amount of results that can be returned by search engines, being found on the Net has not become easier.
Much more potent therefore can be some very simple rules which ensure you will be found in the real world. Never forget that while you can have customers on the other side of the world, gaining the ones around the corner can be much easier - and be just as lucrative.
If you have a bricks and mortar shop, put up a sign in your window, so that passing traffic and all your customers can see it. Someone driving past may have no time to stop now, but can visit your web site later.
Do you advertise in magazines or newspapers? Do you have business cards, letter heads, business envelopes or use brochures? Always include your web address on all of these. Are you listed in the White Pages? Ask you if they also list Internet addresses.
There are many similar low cost methods to promote your Internet shop in the real world. If you do it properly, you can have a big impact with only a small investment.