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What is Direct Marketing?

This content is provided by International School of Advertising (ISA)

Direct marketing,also known as below-the-line advertising involves the use of any form of non-mass media promotions including sales promotions (e.g. premiums, price reductions, displays,related point-of-sale activity),public relations activity, sponsorship etc.


Direct marketing activities are often used to encounter a less cluttered communication environment to engage directly with the target audience.


Download the direct marketing guide here.

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