This content is provided by International School of Advertising (ISA)
It said that advertising is the intersection between logic and magic. This is so because advertising is about creativily solving vital business problems. Advertising is creativity with a strategy behind it. This slides take you through a broad understanding of logic behind the magic. The thinking, analytics, planning, organising and implementing that goes behind the pretty pictures.
In summary we want you to understand that to get the most from Advertising, it requires a guided professional approach and an understanding of it as a critical discipline.
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