Get more customers than you can serve
A good flow of customers is essential in any business, but this is often one of the aspects of your business you struggle with most. It sometimes seems that you never have enough customers, notwithstanding all your efforts to increase sales.
You may have tried new ways of reaching prospects like using social media, or you may have used more traditional ways of getting out there like distributing leaflets, or you may have focused on optimising your website, or you may have targeted networking events. There are many options available to reach out to your audience.
However, none of your efforts will work if you are not very clear about the key elements of your plan.
As entrepreneurial coach, I often work with business clients on exactly this issue. So, if I say it is possible to create a stream of customers in excess of what you can deal with, it is not just a theory. I’ve seen how businesses created much better results by making improvements in the way they plan to reach new customers and then execute the plan.
You may want to try this too! Here are the five straight-forward questions to answer in your plan:
- What is your unique focus that makes you different from all others?
- Where are the people you’re meant to serve gathering already, such as places or events, online platforms and the media they consume?
- When and how will you show up at these places and how will you present your uniqueness so that you stand out, are noticed, and are remembered by the people you’re meant to serve?
- What do you promise, guarantee or give away so that it becomes impossible for the people you are meant to serve to say no?
- How do you make it easy for those ready to buy to make the transaction?
As you would see in these questions, there are no secrets here! You simply start out by answering each of these questions, doing what you planned, reviewing how it went, adjusting your plan based on what worked and what did not work, and going out to implement your plans again. You keep doing this, following the cycle of PLAN – DO – REVIEW and you’ll get better and better at attracting the right customers for your business.
In fact, this is not a cycle of going from planning, to doing, to reviewing, to planning, etc. You could rather view this as a spiral going up and up where you get better and better at what you do. We call this the Spiral of Success, since each time you go through the cycle, you get better and better at achieving your bigger intentions.
The five questions I mentioned above form part of the Flow Canvas planning tool I use with all my clients. It offers a comprehensive plan on just one page and it explains how the various elements of your plan come together in a thriving business.
Recently we launched a few online versions of the Flow Canvas tool, which makes it possible for you to quickly benefit from it too. And, the great news is that Business Partners organised for you to get a 25% discount on ding the Quick Planner. Get the tool here, then use this Coupon Code: “1412smetoolkit25”.
Christoff Oosthuysen is a leading entrepreneurial coach and trainer, and also publisher of Small Business Connect.
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