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Set Your Objectives

Adapted from content excerpted from the American Express® OPEN Small Business Network


Your Web site marketing efforts will have the most impact if they support a clear site objective. Answer the questions below if you already know your primary plan objective. If you would like to learn more about how to set objectives before answering the questions, click here.

What is the primary objective of your Web site?
E-commerce (sell products and services over the Internet)
Brochure (provide information about products or services)
Information resource (provide information to help visitors make a buying decision)
Global marketing (extend geographic reach)
Branding (complement an offline marketing program)

What is the primary purpose of your Web site-marketing plan?
To drive a high volume of visitors to my Web site
To drive only qualified prospects to my Web site
To make my company more visible on the Web

Submit/Go to Next Section

Return to Workshop Overview.
(If you select this option, your responses will not be recorded to generate a Web site marketing plan.)

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