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Overview of the basic concepts of marketing & sales, and their application to your business

Provided By Potential.com, Content Partner for SME Toolkit UAE


Marketing and sales are coexisting elements that can be the lifeblood of any business, if their basic principles are well absorbed, and a solid strategy is carefully developed and successfully implemented accordingly.

So how can you reach your customers through marketing and sales?

Understand that marketing is a lot more than advertising. Business development, market research, consumer behavior, packaging, promotions, communication, and merchandising, are integral parts of marketing, through which you can distinguish your product(s) in the face of competition and thus boost your sales.

Pay close attention to your marketing mix: product, price, place, promotion, people, process, and physical environment, until the right combination is found, that serves the needs of your target customers, while generating optimum income.

Think of your sales funnel as a powerful marketing tool, aimed at putting your potential customers through a series of steps designed to lead them through a funnel so that if and when they reach the end, they'll have little choice but to purchase the product(s) being marketed to them.

Consistently work towards sharpening your communication and listening skills, adopting creative thinking, simplifying your elevator pitch, being empathetic, building rapport with customers, and agreeing on next steps, so as to enhance your sales skills and obtain your sales goals.

Marketing and sales alignment and integration is challenging but inevitable to the success of businesses and will ultimately pay off!  


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