Share  Print Version  Email

Press Kit

Adapted from content excerpted from the American Express® OPEN Small Business Network


A press kit is essentially an "information kit" that will provide a journalist with background information about you and your company. Basically, it is a folder (preferably one with your company's name and logo on the outside) that contains many of the "informational" elements described below. Remember, it is not a sales brochure -- it should be a real help to reporters in writing their stories.

You will need to have press kits prepared when you are holding a press conference; when you go on a press interview; and whenever you are pitching a story to someone who does not know anything about your company. You also might want to send out an updated press kit once a year so that people following your company will have the most up-to-date information. The contents of your press kit should change depending on when you're using it. In general, it will include some or all of the following:

  • Recent press releases
  • Background material about your company
  • A one-page fact sheet about your company
  • Biographies of your top executives
  • Photographs of products (be sure to include captions)
  • Photographs of your executives (essential for an interview)
  • Pertinent product sheets/brochures
  • Contact names and numbers

Back to Elements for a Successful Press Campaign


Copyright © 1995-2016, American Express Company. All Rights Reserved.

 Share  Print Version  Email
Ratings (0)
If you are a human, do not fill in this field.
Click stars to rate.